ADVERTISING

A few examples of Advertisements are given below.

Some pieces were part of a campaign and others individual projects. They all involved work on the concept, messaging, agency briefing & management and media buying. Several also had fulfilment mechanisms which needed management and analysis.

  

 

 

This was an advertisement quickly copy written, designed and produced for Telindus UK. One week delivery time given. The project included liaison with Telindus Corporate as a new tag-line and imaging needed to be used.

N.E.T can handle it.

The advertisement left was actually an insert.

The piece talked about challenges being faced by network managers at the time, and how N.E.T. could help meet those challenges. The piece centred around case study fulfilment.

Several thousand overprints were done and sent to a bought list as a direct mail piece.

Fulfilment packs for both the advert and direct mail were handled by a mailing house. Responses were fully reported and analysed.

 

 

 

 

Profit from our Networking Experience.

The advertisement on the left was developed for the Financial marketplace (placed in FST Magazine). The imaging, messaging and content were created to reflect the needs of this vertical market rather than the normal Corporate awareness messaging.
     

Real Networks....

The advertisement on the right was part of an annual campaign. The advert is very much a branding and awareness exercise. The four sections cover the 4 areas of Chernikeeff expertise. (Placed in Network News, Network Week).

You will find corresponding items under Direct Mail and Tradeshows.

Why do you Need an Integrator?

The advertisement above was about awareness and branding. Benchmark research at the beginning of 1999 showed that some of the target audience were unaware of all the services a Network Integrator could offer. This is one of a set of advertisements that talk about the Value-add of a Network Integrator. The advertisements all included a customer quote down the left-hand side. (Placed in Network News, Network Week).

The Questionmark and "Need to know More" tag were then incorporated within other marcom activities.

 

 

 

 

 

    
Collateral DirectMail PR Research Seminars Sponsorship Telemarketing Tradeshows Web/Multi Branding

 

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