Sponsorship of sporting events occurs frequently throughout the IT industry.

My involvement has been as follows:

Chelsea Football Club. Chernikeeff had a directors' sponsorship package which involved the design and positioning of large banners within the football ground.

Admirals' Cup 1999. Chernikeeff were the sponsors of the British Team. This involved press activity including the recruitment of an appropriate agency, the co-ordination of boat and clothing branding, organising hospitality for the event and publicising the sponsorship through other marcom activities such as the quarterly newsletter and Networks Telecom show 1999.

Sun Microsystems are joint sponsors of the BT Global Challenge boat TeamSpirit. This involved attending regular sponsorship meetings and project managing the hospitality events with the appropriate Sales team.