I have worked on several programmes which have involved the development of CD Roms. They are an excellent tool for providing comprehensive information to a large audience. In the examples below this consists of Channel Partners and the IT Consultant community. They are a good mechanism for pushing an audience to your website for information and for giving them access to download marketing resources ie., messaging, logos and "ready made" artwork for seminars and adverts etc. This helps a company keep consistency with branding and messaging across their marketplace.

This was a project completed for Enterasys Networks. The two images far left are of a product launch box - in the shape and styling of the new product being launched across EMEA. Part of the pack content would be the CD Rom shown immediate left.

The project was to define a programme and a means of communicating the project across Enterasys EMEA regional teams- to enable them to take the programe and launch locally. The main items - box and CD then had to be briefed to an agency, developed and put through the Enterasys approval process. The CD Rom contains sales and marketing tools to help the Partners promote and sell the new product across EMEA. This included an advert and seminar-in-a-box also created as part of the project.

This was a project completed for Extreme Networks UK. The project was to establish communication tools for, and launch their Consultant programme in the UK. The CD Rom (right), presented in a purple Extreme folder, would act as a sales and marketing resource tool also pushing the reader towards the Purpleconsultant website ( left). Link to web page.

The programe was launched at an evening seminar which also formed part of this project. link to seminar page.

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